Women's Strength, Nutrition & Lifestyle Coaching · Online
No spending hours in the gym. No restrictive food rules. Just efficient strength training, nutrition, and accountability to help you build habits and results that actually last — so you stop starting over.
LIMITED 1:1 Spots
Now Accepting Applications

The approach
You've already tried the resets, the meal plans, the extremes. You lost weight, gained it back, and blamed yourself. But the program was the problem. Not you. Let's build something that fits your real life — so your results last.
This isn't just about changing your body — it's about getting out of your own way and becoming the woman you know you can be. You'll build habits, confidence, and understanding that create results you can actually maintain. Every piece of coaching is designed to help you feel stronger, more in control, and capable for the long term.
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Strategic strength training designed to help you build muscle, lose fat, and stay consistent without wasting time and energy in the gym. Every program is customized to your goals, experience, schedule, and equipment — with ongoing form feedback from me so every rep counts.
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Nutrition coaching built around education, not just numbers. Learn how to eat for your goals while navigating restaurants, travel, weekends, and real life — without constantly starting over.
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You're not getting generic AI plans, outsourced check-ins, or messaging with a bot. You're getting 1:1 coaching with me — weekly check-ins, message support throughout the week, and a program that adjusts based on your real life, progress, and challenges. We get ahead of motivation crashes, problem-solve obstacles as they come up, and build consistency one week at a time.
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Lasting results come from consistency, not perfection. Together, we’ll build realistic habits, routines, and behaviours that support your goals, your health, and your real life — while working through the all-or-nothing thinking, the perfectionism, the self-sabotage, and the limiting beliefs that have kept you stuck in the past.
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A step-by-step course that breaks down my method behind being fit for life. The framework goes far beyond workouts and nutrition. Within each module, you will learn the skills, strategies, and “why” behind what actually works so you can build results that last long term and feel confident navigating your health, fitness, and lifestyle through any season.
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Inside the program, you'll be surrounded by women working toward similar goals: getting stronger, building confidence, improving their health, and learning how to create results that actually last. The community is supportive, motivating, and judgment-free — a space to ask questions, share wins, and stay connected through every phase of the process.
The Proof
These clients didn't just lose weight. They built strength, confidence, routines, and a healthier relationship with themselves.
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“I started hoping to lose 10 lbs and almost a year later I’d lost 32 — but I gained so much knowledge, daily habits, and confidence. For years I tried the quick fixes; they never worked. Shaina’s lifestyle blueprint is a guarantee.”
Stevie C.
“I am so grateful for Coach Shaina. I can squat and deadlift over 1.5x my bodyweight and rep out 15 pullups. The personalized weekly feedback is everything — form, maintenance calories around travel, breaking through stressful situations.”
Sara R.
“Coaching with Shaina is a game changer. She taught me that a calorie deficit doesn't have to mean deprivation — and that my all-or-nothing approach wasn't sustainable. Five months in and over 30 pounds down, I'm finally making a lifestyle change.”
Julie D.
“I've been on many weight loss programs but none have taught me to think differently about my health like Shaina has. After 8 months I've lost 30 pounds and many inches — and for a woman going through menopause, that's not an easy feat.”
Michelle L.
“I've been coaching with Shaina for over a year with amazing results — from fat loss to muscle gain phase. I'm 45 and going through hormonal changes, so we've adjusted along the way with great results. Invest in you. Highly recommend.”
Sara W.

Coach · Founder
I started The Fit Collective after nine years of coaching women and seeing the same pattern over and over: smart, motivated women trying to force themselves into programs that were never built for their real lives — then blaming themselves when they couldn't sustain them. So I built something different.
Over that time, I've coached hundreds of women all around the world through pregnancy, postpartum recovery, perimenopause, menopause, and everything in between — helping them lose fat, build strength, rebuild confidence, and finally stop starting over after years of being stuck.
My coaching style is hard to put in a box — and that's intentional. I'm the kind of coach who will meet you exactly where you're at, without judgment or pressure, and then push you further than you thought you could go. Clients often describe me as warm and encouraging, but don't get me wrong — I will hold you accountable. The balance of the two is where the real progress happens.
I believe you should understand why you're doing what you're doing, not just follow a plan blindly that only works when life is easy. When you leave, you'll have the knowledge, habits, and confidence to keep this up for life. And the results I care most about aren't always the ones on the scale — they show up in your sleep, your energy, your confidence, and what your health markers show at your next checkup.
To me, fitness was never meant to make your life smaller. It should help you feel stronger, more confident, more capable, and more connected to yourself — not more obsessed, restricted, or exhausted trying to keep up. That's the approach I bring into coaching: helping you build something that supports your real life, so the results don't disappear when life gets hard.
— Shaina
Apply for 1:1 coaching and let's build a smarter, more sustainable approach to your health, fitness, and goals — one you can actually maintain long term.
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