About
I built this for the woman who's done it all before.
Hi, I'm Shaina. I've been coaching women in strength and nutrition for nine years — based in Calgary, working with clients all over the world. This page explains why I do it the way I do.
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Why I built this
I kept watching smart, motivated women fail at programs that were never built for them.
I started The Fit Collective because I kept watching the same thing happen to smart, motivated, hard-working women: they'd find a 12-week program. They'd grind through it. They'd see results. And then — because nothing about that program was actually built for the rest of their life — the second things got busy, sick, stressful, or social, the whole thing fell apart. And they'd blame themselves.
It's not a willpower problem. It's a programming problem. Generic plans built for nobody in particular don't survive contact with a real human life — and they especially don't survive contact with a woman who's also running a household, a career, a family, or all three.
The program was the problem. Not you.
Shaina Kuhn, The Fit Collective
9
Years coaching women through pregnancy, postpartum, perimenopause, menopause and everything in between
350+
Clients coached online worldwide
How I work
The opposite of generic.
What I do at The Fit Collective is the opposite of generic. I build a strength and nutrition program around the actual woman in front of me — her schedule, her stress, her sleep, her relationship with food, her gym access, her injuries, her life. Then I'm there every week to adjust it as her life changes, because it always does.
I'm not interested in helping you lose 20 lbs in 90 days and then watch you put it back on by next Christmas. I'm interested in helping you build something — a body, a relationship with food, a way of training — that you can actually sustain for the rest of your life, not just the next three months.
Background & training
Nine years of doing this seriously.
2017 — now · 9 years
1:1 Coaching
Nine years coaching 350+ women through pregnancy, postpartum recovery, perimenopause, menopause, and everything in between.
Certifications
Strength & Nutrition
ACE Certified Personal Trainer. Diploma in Nutrition and Personal Training. Precision Nutrition. Girls Gone Strong Women's Coaching Specialist. Girls Gone Strong Menopause Coaching Specialist. Pre-Script Level One.
Specialty focus
Women in Real Life
Busy professionals, mothers, and entrepreneurs — women juggling real lives who need programming that actually fits their schedule.
Approach
Sustainable, Strength-Led
No fad diets. No 75 hard. Strength training as the engine, nutrition that adapts to your life, weekly coaching to keep momentum.
Let's see if we're a fit.
Apply for 1:1 coaching. Honest conversation, no hard sell. If I'm not the right coach for you, I'll tell you.
Apply for 1:1 Coaching